Miami Sisters Ready To 'Toast-It' By Bringing Venezuelan Roots To Shark Tank
MIAMI - Venezuelan sisters will be hoping to make an arrangement with well-known business people on Shark Tank this Friday.
Before they swam with the sharks, both Mafe Cabezas and Coco Cabezas, who are sisters, moved from Miami to Venezuela.
While on their excursion, the two sisters found their enthusiasm in the wake of acknowledging something significant was missing
"We both began to miss our mother's food so much," said Coco Cabezas.
The sisters wound up missing their mom's food so much that they made Toast-It, a frozen food brand, to make up for that shortfall and their stomachs.
Everything began with arepas, which is a sort of food made of a ground maize mixture loaded down with a filling and regularly eaten in pieces in Focal and South America.
"Arepas are essentially bread for South and Central Americans—particularly Venezuelans and Colombians," said Coco Cabeza. "They're astonishing in light of the fact that they are without gluten and just have three fixings."
Coco Cabeza said she and numerous others love arepas on the grounds that they're not high in calories.
The sisters let Nearby 10 News know that, subsequent to making the arepas, they began to venture into making pandebonos, a Colombian bread made of cassava starch, cheddar, and eggs.
"We likewise sent off our yuca arepas, which are our third form of arepas," said Coco Cabeza. "They're made with yuca root and cheddar; they're tasty."
The items got flying off the racks, and Toast-It was topping off coolers at Publix, Walmart, Winn Dixie, and Entire Food sources.
What individuals love is the manner in which the food tastes and how quickly it may be made.
"We imagine that you can, in any case, attempt to have your astonishing items consistently without cooling for an hour in the kitchen," said Coco Cabeza.
The sisters' prosperity landed them a spot on Shark Tank.
"Truly, we're in dismay," said Coco Cabeza. "We didn't really accept it until we were pitching to the sharks."
The sisters took their abilities from Miami to Los Angeles and just had three weeks to get ready.
"We are only two young ladies from Venezuela," said Coco Cabeza. "We came here with a fantasy, and gradually, with a great deal of work, things begin occurring in your life that you can't accept."
The sisters keep increasing pressure on their fantasies and are moving others to do likewise.
"Astounding things begin to occur. Truly trust your interests and buckle down since you will have the option to accomplish what you have no doubt about," said Coco Cabeza.
Yet, is it enough to get it? We will unquestionably find out soon.
Mafe Cabeza, who couldn't make the meeting with Nearby 10 News, was pregnant during their pitch with the sharks, yet she will watch Friday's episode with her young lady.
Watchers can watch the ladies take on the sharks this evening here on Neighborhood 10.
Miami Sisters Take Their Venezuelan Roots to Shark Tank This Week
At the point when Miami sisters and prime supporters Mafe and Coco Cabezas previously moved to Miami from Caracas, Venezuela, in 2015, they were looking for a superior lifestyle. Getting away from the political strife of their nation of origin, the young ladies signed up for college classes and started making a life for themselves.
When inquired as to whether they at any point saw themselves becoming business people, they just said it was a common dream. Be that as it may, they never envisioned they'd become contenders on the American business unscripted TV show Shark Tank for their line of frozen, prepared-to-toast arepas.
This week, the kin show up on Shark Tank, where watchers can look as they attempt to work out an agreement for their South American-motivated frozen food brand, Toast-It. The episode airs on ABC at 8 p.m. On Friday, October 6, it will be accessible for spilling on Hulu.
In view of their mom's recipes, the "irreproachable" arepas are simplified by utilizing natural fixings obtained from Latin America. Three years after the organization's launch, Toast-It items are ready to move to in excess of 800 retail locations across the southeast, including Publix, Entire Food Variety, and Walmart.
As indicated by Coco, Toast-It is the consequence of a turbulent American way of life.
"Our timetables were so furious, and we lacked the opportunity to set up the food we grew up eating," Coco tells The New Times. "We particularly missed arepas, something we'd eat every day at home, yet here we were inclining toward additional advantageous choices, from frozen waffles to tortillas."
Snap to extend the picture.
Toast-It was made to offer a helpful homestyle choice for those hankering arepas and buñelos.
While searching for privately made arepas—new or frozen—the sisters found a hole on the lookout. Nobody was making legitimate arepas. As they started exploring further, they saw something different: The South American items that offered comfort weren't centered around quality fixings.
"Taking a gander at Hispanic food sources specifically, most choices were loaded with additives and added fixings like sugar," says Coco.
Thus, the sisters did what any pining to go home transfers with business in their blood would do. They called their mother, requested her recipe, and got to work. After a lot of experimentation, they concocted a straightforward strategy for making arepas at home with an additional helpful twist—they could be ready and consumed in under ten minutes.
Coco and Mafe sent off Toast-It in 2020 with two sorts of arepas: a fundamental masa made with a cornmeal base, Himalayan ocean salt, and olive oil, and a flaxseed-chia form. Both are made to concoct fresh outwardly and delicately within.
The brand has since been extended with a yucca and cheddar arepa and a line of scaled-down buñelos, a Colombian cheddar bread improved with a priest organic product. Another plantain buñelo is set to go off in 2024.
With a Shark Tank bargain close by, the sisters say they could take their image outside Florida and extend their line of items to incorporate a bigger combination of things.
"It's a particularly unbelievable chance for any business visionary," says Coco. "Pitching was really startling; however, when it came time to make it happen, I think we were engaged and ready. Presently, you'll need to check out and perceive how it ends up."
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